This collection winks at Made in Italy and that composite Italianness, in a balance between tradition and innovation, which necessarily passes through an atmosphere of friendliness and sociability that, although born around Italian cuisine, has gradually expanded to the worlds of art, culture and fashion.

Much more than a productive phenomenon, Made in Italy is a cultural phenomenon consolidated starting from the existing synergies between product, territory and society. Precisely to these synergies and to the “know-how” of our country, the We are Italians line wants to pay tribute by celebrating Italian culture because we at Viticultori d’Italia believe that it is our culture that makes Italy, not national pride.